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Our 3 in 1 DIGITAL MARKETING COURSE MODULES
UI Learning Computer Institute offers a complete Digital Marketing Course in Karachi, Pakistan, designed with three essential training modules:
- Social Media Marketing (SMM)
- Search Engine Marketing (SEO)
- Google Ads (PPC)
Our Course Outline
Module 1: Social Media Marketing (SMM)
Our Social Media Marketing Module is designed to help you master platforms like Facebook, Instagram and LinkedIn. Learn how to create campaigns, run ads, and track performance effectively.
Facebook Marketing & Meta Ads
- Facebook Profile vs Page vs Group
- Page Setup & Optimization (Keywords, URL, Category)
- Introduction to Meta Ads – Types of Ads
- Campaign Setup, Ad Sets, A/B Testing
- Audience Targeting & Budget Planning
- Facebook Pixel & Retargeting Strategies
- Measuring Success with Insights & Reports
Instagram Marketing
- Instagram Profile Setup & Bio Optimization
- Content Strategy: Posts, Stories, Reels
- Growing Followers Organically
- Instagram Ads via Meta Ads Manager
- Analytics & Audience Insights
LinkedIn Marketing
- Creating & Optimizing a LinkedIn Profile
- Building Connections & Networking
- LinkedIn Company Page Setup
Module 2: Search Engine Optimization (SEO)
In this module, you’ll learn how to optimize websites for search engines, drive organic traffic, and measure results using modern SEO practices.
On-Page SEO
- Title Tags, Meta Descriptions & URL Structure
- Internal Linking & Content Optimization
- Mobile-Friendly & Technical SEO Basics
Off-Page SEO
- Link Building Strategies
- Guest Blogging & Outreach
- Social Signals & Local SEO
Keyword Research
- Using Tools to Find Profitable Keywords
- Competitor Analysis
- Long-Tail vs Short-Tail Keywords
Google Search Console & Analytics
- Setting Up & Tracking Website Performance
- Monitoring Keywords & Fixing Errors
- Basics of Google Analytics for SEO
Technical SEO
- Core Web Vitals & Page Speed
- Optimize loading, interactivity, and stability for better rankings.
- Crawlability & Indexing
- Master XML sitemaps, robots.txt, canonical tags, and clean site structure.
- Structured Data & Schema Markup, rich snippets (FAQs, reviews)
- Detect and fix broken links, redirects, and 404 pages
Module 3: Google Ads (PPC)
Master Google Ads and learn how to run profitable ad campaigns across Search, Display, Video, and Shopping networks. This module covers everything from setup to optimization with practical exercises.
Introduction to Google Ads
- Understanding Google Ads and its benefits
- Where Google Ads appear (Search, Display, YouTube, etc.)
- Setting up and configuring your Google Ads account
Types of Google Ads
- Search Network Ads (PPC)
- Display Ads
- Shopping Ads
- Video Ads (YouTube Advertising)
Campaign Configuration
- Network & display settings
- Location targeting & audience selection
- Basics of video ad setup
Bidding Strategies
- Target ROAS, CPA & Outranking Share
- Maximize Clicks & Enhanced CPC
- Manual CPC
Ad Extensions
- Sitelink, Callout & Structured Snippets
- App, Location, Promotion & Price Extensions
Ad Creation
- Writing effective ad copy
- Ad anatomy & Google compliance
- Creating your first ad campaign
Keyword Research
- Keywords vs Queries
- Match Types: Broad, Phrase, Exact & Negative
- Organizing keywords using tools & Excel
Reporting & Optimization
- Generating performance reports
- Campaign analysis & optimization
LEARN DIGITAL MARKETING COURSE IN KARACHI – REPRESENT PAKISTAN
Take your career to new heights with our professional Digital Marketing Training in Karachi, Pakistan. Our updated curriculum is designed with hands-on activities and practical, result-oriented learning that ensures real growth.
We are among the pioneers of Digital Marketing Training in Karachi, offering skills that are now the most in-demand for high-salary jobs, business growth, and freelancing opportunities.
From beginner to expert, our easy-to-follow training takes you from scratch to mastery. Become a skilled Digital Marketer, Social Media Marketer, or SEO Executive—or grow your own business online and work from home as a successful Freelance Marketer.
Don’t wait—start your journey today and secure a stable career, real clients, and consistent revenue!
ARE YOU SEARCHING FOR THE BEST DIGITAL MARKETING COURSE IN KARACHI?
Meet our Expert Trainers – Unlike many self-appointed consultants in Karachi, UI TRAINERS are the real deal. With 10+ years of professional marketing and training experience, our mentors bring both knowledge and real-world expertise.
Our industry experts have helped leading national and international brands achieve market visibility, boost website traffic, and increase conversions. Backed by experience in entrepreneurship, marketing strategy, academic leadership, and public speaking, we deliver training that goes beyond theory.
- 100+ Digital Marketing Plans delivered for corporate marketing teams
- SEO & Social Media Marketing consultants to 100+ clients
- 250+ Keynote Sessions on Entrepreneurship, Marketing, SEO, and Social Branding
BECOME A PRO DIGITAL MARKETER WITH UI LEARNING INSTITUTE
Why will you become a Digital Marketing Pro after our course? Because we share practical examples and real strategies that already work for us – that’s our USP!
At UI Learning Institute, we don’t just teach theory. Our Digital Marketing Course in Karachi is designed to give you hands-on experience in:
- SEO (Search Engine Optimization) – On-page, off-page & advanced techniques
- SMM (Social Media Marketing) – Facebook, Instagram & LinkedIn campaigns
- PPC & Google Ads – Search, Display, Video & Remarketing ads
- Search Console – Track, analyze & optimize performance
- Content Marketing & Branding – Blogs, websites & online business promotion
We provide the Best Digital Marketing Course in Karachi with an industry-relevant curriculum at an affordable fee.
By the end of this course, you will confidently implement digital marketing strategies for businesses, freelancing, or your own brand. All the tools and methods taught are practical, effective, and budget-friendly.
Eligibility of Course:
No strict eligibility required. Basic computer knowledge, internet browsing, and English communication skills will be helpful.
Our Student Success
Explore our Student Success Showcase and witness the extraordinary achievements at the best UI Learning Computer and Digital Marketing Institute in Karachi.
Enroll Today! Gain the full potential of digital marketing with our comprehensive course designed to equip you with the latest tools and strategies. Whether you're a beginner or looking to enhance your skills, our expert-led modules will provide you with practical knowledge and hands-on experience.
