SOCIAL MEDIA MARKETING COURSE

Digital & Social Media Marketing Fundamentals

• Digital marketing channels and where social media fits
• Organic vs paid marketing
• Choosing the right platform, goals and target audience
• Customer personas and competitor research
• Content strategy basics

Social Media Marketing Funnels

• Awareness, interest, consideration, conversion and retention
• Organic vs paid social media funnels
• Matching content and ads to each funnel stage
• build a funnel for a real business

Facebook Page Setup & Canva Content Design

• Create and optimize a Facebook Business Page (category, username, About, CTA button)
• Website and WhatsApp integration
• Canva essentials: cover banners, post sizes, typography and brand colors
• Promotional, educational, offer, engagement and testimonial posts
• Practical lab: Page, banner and 3+ posts reviewed by the instructor

Meta Business Portfolio & Ad Account Setup

• Account hierarchy: Profile, Page, Business Portfolio, Ad Account, Campaign, Ad Set, Ad
• Connecting Facebook Pages and Instagram accounts
• People, roles, permissions and account security
• Ad account settings, payment methods and billing issues
• Practical lab: set up a complete business environment

Meta Ads Manager & Campaign Creation

• Ads Manager overview: columns, filters, drafts and delivery status
• Campaign objectives: awareness, traffic, engagement, leads and sales
• Ad set: audiences, custom and lookalike audiences, placements, budget and schedule
• Ad level: image, video and carousel ads, copy, headline and CTA
• Common campaign mistakes and how to avoid them

Practical Meta Ads Campaigns

• Engagement campaign
• Traffic campaign
• Lead generation campaign with lead forms
• WhatsApp / Messenger campaign
• Sales / conversion campaign concepts
• Instructor review of every student campaign

Ad Creative & Content Strategy

• What makes an effective ad: hook, problem, solution, offer, social proof and CTA
• Image vs video, Reels and Stories creative
• A/B testing hooks, creatives, audiences and offers
• Educational, promotional, engagement and testimonial content

Instagram Marketing

• Professional account setup, username, bio and CTA
• Posts, carousels, Stories, Reels and Instagram Live
• Content pillars, captions and hashtags
• Organic growth and community engagement
• Running Instagram ads through Ads Manager

Content Creation & Influencer Marketing

• Finding content ideas from competitors, customer questions and trends
• Micro vs macro influencers and how to evaluate them
• Influencer outreach messages and content briefs
• Deliverables, usage rights and measuring influencer campaigns

Meta Pixel, Tracking & Retargeting

• What is the Meta Pixel and how to install it
• Events, conversions and UTM parameters
• Retargeting website visitors, video viewers and engagement audiences
• Key metrics: reach, CPM, CTR, CPC, cost per result and ROAS

Meta Ads Reporting & Optimization

• Reading Ads Manager reports at campaign, ad set and ad level
• Finding winning and weak creatives, audiences and placements
• When to change a campaign and when to leave it alone
• Creative fatigue, frequency, budget changes and scaling

LinkedIn Marketing & Personal Branding

• Optimize your LinkedIn profile: headline, About, experience, skills and custom URL
• Networking, finding decision-makers and posting content
• LinkedIn Groups and Company Page setup
• Finding clients and professional outreach

CV, Job Search and Freelancing Career Path

• Create an ATS-friendly CV and portfolio
• Job search on LinkedIn, Indeed and other platforms
• Social media intern or junior roles
• Start with existing businesses: manage social media and Meta Ads for small businesses that are already running, no expert level needed
• Freelancing after 1 year of job experience: finding clients, proposals, pricing, packages and client reporting

Final Practical Project

• Research a real business, its audience and competitors
• Build the funnel, Facebook Page, Instagram profile and Canva content
• Set up the Meta Business structure, campaigns, ad sets and ads
• Present your strategy, reporting and optimization decisions

• Build a social media marketing funnel for a real business
• Create and optimize Facebook Pages and professional Instagram profiles
• Design social media posts and cover banners in Canva
• Plan content for Facebook, Instagram and LinkedIn, including Reels and Stories
• Set up a Meta Business Portfolio and Ad Account with the right permissions
• Create Meta Ads campaigns with the right objectives, audiences, budgets and schedules
• Run engagement, traffic, lead generation and WhatsApp campaigns
• Understand Meta Pixel, tracking and retargeting
• Analyze campaign performance and optimize your ads
• Work with influencers and content creators
• Create social media marketing reports and strategies for businesses
• Build your LinkedIn profile, CV and portfolio to apply for jobs or start with small businesses

• Beginners and students who want to start a career in social media marketing
• Business owners who want to promote their business on Facebook, Instagram and LinkedIn
• Marketers who want to learn how to create and manage Meta Ads campaigns
• Job seekers and freelancers who want practical skills, a portfolio and a professional CV
• Bloggers, influencers and public figures who want to grow their audience

• No certification or prior experience is required
• Basic computer and internet skills; no programming skills necessary

What is a Social Media Marketing Course?

• A Social Media Marketing Course teaches you how to use social media platforms to build an online presence, reach target audiences, create content, run advertising campaigns, and analyze marketing performance. The training covers practical social media marketing using platforms such as Facebook, Instagram, LinkedIn and Meta Ads.

What will I learn in the Social Media Marketing Course?

• You will learn Facebook and Instagram marketing, Meta Ads, audience targeting, campaign setup, content strategy, LinkedIn marketing, Meta Pixel, and campaign reporting, along with other practical social media marketing techniques covered in the course.

Does the course include Meta Ads training?

• Yes. Meta Ads is an important part of the course. The training covers advertising fundamentals, campaign setup, ad sets and creatives, audience targeting, budgets and schedules, testing, tracking, and campaign reporting.

Does learning Meta Ads help with advertising on other platforms?

• Yes. Meta Ads provides a strong foundation in paid social advertising, including campaign setup, audience targeting, budgets, creatives, testing, tracking, and performance analysis. These concepts can also be applied when learning advertising platforms such as TikTok Ads, Snapchat Ads, and LinkedIn Ads, although each platform has its own tools and campaign features.

Is the Social Media Marketing Course available online and in Karachi?

• Yes. UI Learning offers physical Social Media Marketing classes in Karachi as well as live online classes. Students can choose the class mode that suits them.

Are there Social Media Marketing classes near me in Karachi?

• Yes. UI Learning offers Social Media Marketing classes near NIPA Chowrangi, Gulshan-e-Iqbal, Karachi. Students outside the area can also join through the online class option.

How long is the Social Media Marketing Course and how much does it cost?

• The Social Media Marketing Course is a 1.5-month program with a lump-sum fee of Rs. 15,000. The training includes practical learning, assignments, and exercises related to social media marketing and advertising.

Is the Social Media Marketing Course suitable for beginners?

• Yes. No previous professional experience or certification is required. The course starts with the fundamentals and is suitable for students, business owners, marketers, freelancers, and individuals who want to develop practical social media marketing skills.

Does the course include practical training and assignments?

• Yes. The course focuses on practical learning, assignments and exercises related to social media pages, content planning, audience targeting, advertising campaigns, and other social media marketing activities covered during the training.